Gettington
Gettington was launched in 2009 as an online-only general merchandise retailer. The target consumers were those who love to shop - we provided credit as a way to enable their love of shopping, etc., words. In early 2017, the site became more of a fashion destination and I helped us make that transition.
easy monthly payments to enable their love of shopping.
Sadly, the brand has gone through several iterations and is no longer a priority for the company.
was de-prioritized in 2018 and now is rarely updated.
and is being minimally updated will be shut down in 2021 and
Macy’s
I began my copywriting career MEN’S, KIDS’, etc.
Blossomed into Senior Copy Director
Private brands in NYC.
Fledgling copywriter to Senior Copy Director WORDS, WORDS, WORDS.
Fashion
Establishing Gettington.com as a fashion destination involved a ton of fun work for me. We added landing pages for clothing, shoes and designers to give customers an easier shopping experience.
When the merchant team wanted to add a monthly trend email, yours truly stepped up and not only named it, (Stylestruck), but still helps plan the content and writes it. We also create monthly handbag emails so our brand-loving customers can score fab deals on brag-worthy bags.
